The ministry of development in a campus ministry setting is about evangelizing the mission of Catholic campus ministry to parents, alumni, faculty, staff and members of the community. The goal of development is to build long-term relationships with these stakeholders and invite them to become directly involved in sustaining and expanding the mission. Financial support is often a direct and important result of this relationship.
Campus ministry centers that dedicate resources to development programs are often able to increase their staff, expand their programming and reach more students more effectively. The majority of funding donated to nonprofits these days comes from individual gifts whereas only between 5-10 percent of total funding comes from foundations in the form of grants. Therefore, it is important to focus primarily on building relationships with individuals through your development program. As more and more campus ministry centers are investing in development staff it is becoming increasingly important to understand the ministry of development and how it impacts the mission. CCMA offers an annual Development Institute to educate campus ministers about the fundamentals of development programs. There are also many websites that discuss the essentials of a development program including; direct mail, stewardship education, communication, special events, major gift programs, grants and more.
Website links, Articles and Best Practices
Direct Mail is an effective way to acquire new donors, such as students' parents and grandparents, and invite them to become more involved in your mission. This site offers advice on how to get started and uses of direct mail.
Newsletters are an important tool for communicating to your students, alumni, parents and friends. The following site features information articles, blogs, podcasts, resources and gift range calculator to help you with fundraising for your ministry.
Email 101: Learn What to Send in Newsletters
Best Practices for Emails Smartphones and Mobile Devices
This online manual, Guide to Special Events Fundraising by Ken Wyman, offers an introduction to planning fund-raising events. Topics covered include issues organizations need to consider before they decide to hold a fund-raising event, different types of special events, soliciting donated services and items to cut costs, and recruiting volunteers to help with the event.
5 Event Fundraising Best Practices
Special Events Resources from the Free Management Library
Hiring a Development Director
If your ministry is considering hiring development staff this site offers some insights about what to look for in a development director and provides salary ranges. Try out the home page of this link too for excellent advice on a broad range of development topics.
Development Staff: Defining, Hiring, Evaluating and Firing
Basics of Fundraising
The Fundraising Authority offers information on the basics of fundraising, along with an archive of helpful articles and tips on asking for donations.
Asking For Donations
Believe it or not, there is an art to the ask. These articles will offer tips, best practices and resources to help you craft your story and build relationships with donors.
7 Tips for Asking for Donations-It's Intimidating, We Get It
How to Ask Anyone for Anything
Ask Training by Annette Lamb and David Lasater
The Basics of Building an Ask
The Free Management Library offers information on all aspects of fundraising. Here are few to help you get started.
Major Gifts and Planned Giving
In serving a common mission to build future leaders for our church and society it is extremely important to teach students to understand biblical stewardship and philanthropy. The International Catholic Stewardship Council is an excellent resource for stewardship education.
Catholic Stewardship Guidelines
Grants to Catholic Organizations
FADICA is an association of privately endowed foundations sharing an interest in Catholic projects and institutions. Visit this site to purchase their Catholic Funding Guide; it provides information on a variety of funding sources for Catholic activities from almost 900 foundations with a history of Catholic grant making.
Grant Resources for Foundations and Corporations
Glossary of Philanthropy Terms
Development 101: Information and Terms
Development Education & Associations
The National Catholic Development Conference is an educational resource for Catholic organizations involved in development. Active Membership is available to any Catholic organization listed in the Official Catholic Directory that is engaged in raising funds to support religious, educational or other charitable activities. http://www.ncdc.org
Association of Fundraising Professionals is a membership organization comprised of almost 25,000 fund raisers in 157 chapters in the United States, Canada, and Mexico. The association's Web site provides information on fund-raising ethics, public-policy issues that affect fund raising, and certification for fund raisers. It also offers links to other Web sites of interest to fund raisers.
The Chronicle of Philanthropy is a popular journal for the nonprofits. Every issue includes up-to-date fundraising topics and grant resources. http://philanthropy.com/
Informational Websites featuring various fundraising topics
Fund-Raising Forum Library. Maintained by Tony Poderis, a fund-raising consultant, this Web site features articles on fund raising. Topics discussed include how to plan and manage fund-raising campaigns, evaluate how much a potential donor can afford to give, and assemble a fund-raising department. http://www.raise-funds.com/library.html
Fundraising Online. Sponsored by Mal Warwick and Associates, a fund-raising and marketing company in Berkeley, Cal., this site shows non-profit organizations how to use e-mail and the Internet in fund raising. This site also includes interviews, news about on-line fund raising, and a free newsletter. www.malwarwick.com
Online donations. If you are interested in using your web site to promote development opportunities visit the site for St. Mary’s Catholic Center at Texas A&M University as an example. www.aggiecatholic.org
Internet Nonprofit Center: The Nonprofit FAQ. This site includes information on fund raising, non-profit management, and resources for non-profit organizations. http://nccsdataweb.urban.org/PubApps/nonprofitfaq.php